Sunday, January 23, 2011

Starbucks Debuts New Size & Logo

You may or may not have heard that Starbucks is debuting a new drink size, the "Trenta", which will hold 31 ounces of your favorite iced beverage. By May 3, 2011, every Starbucks nationwide will be offering this new size. They made the decision to only sell iced drinks in the Trenta size because naturally, hot drinks won't stay hot long enough; the customer would be enjoying the last part of their chosen beverage at a luke warm temperature, heck, it may even be cold, all depending on how quickly you drink your coffee. 

The critics have spoken. Here are some highlights from across the nation: 

"Trenta? Starbucks, are you going through a midlife crisis? ..It sounds like a terrible name for a small car. It sounds like one of those hip gender-free monikers for kids." - The Washington Post

"They [Starbucks] should have called it Java the Hutt after the morbidly obese Star Wars character Jabba." - The Chronicle Herald

"There was no word [from Starbucks] of the potential impact on nerves." -USA Today

"Starbucks Trenta: Because what we really need is MORE CAFFEINE" - Chicago Tribune

"Will Starbucks' restrooms be able to cope with the increased demand from customers' bulging bladders?" - Seattle Weekly

The National Post published a graphic portraying the fact that the 31 ounce (916 mL) Trenta holds 16mL more than the average human stomach (900 mL capacity) :

Also in commemoration of the 40th Anniversary of Starbucks they have decided to update their logo. They decided to take the siren out of her circle and drop the words "Starbucks Coffee". 

"Throughout the last four decades, the Siren has been there through it all," Howard Shultz, Starbucks' president and CEO, said in a post on the company's website. "Now, we've given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage and also ensure we remain relevant and poised for future growth," he said. The new logo will rollout beginning in March. Shultz hinted that Starbucks' patrons can expect more "evolution starting this Spring" but didn't offer any details.

That was a lot to take in...time for a cup of coffee. 

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